Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.
Grocery retailers keep investing in AI personalization, yet consumer trust is falling. 93% of marketing leaders believe AI helps them understand customers accurately, but only 53% of consumers feel brands actually predict their wants. That gap is widening, and it is costing loyalty, basket share, and lifetime value, just as agentic shopping is set to jump from 19% to 46% of consumers by the end of 2026.
Over breakfast, join AWS, OpenAI, Bain & Company and a grocery disruptor for a hands-on, practitioner-led session on building agentic marketing workflows that grocery shoppers actually trust. See a live architecture walkthrough, three working use cases, and an interactive readiness workshop, then leave with a customized accelerator playbook. This is a working session for senior leaders, not a vendor keynote.
At this Innovation Breakfast, you will:
Close the grocery trust gap. Learn how to combine real-time behavioral data with agentic AI so personalization becomes accurate enough to build trust, not erode it.
See agentic marketing architecture end to end. A live walkthrough of the data foundation and orchestration layer, illustrated with three working grocery use cases.
Learn from a customer, not a vendor deck. The grocery disruptor shares its real decision-making journey: how it evaluated, prioritized, and built executive alignment around agentic marketing.
Leave with an accelerator playbook. Walk away with access to the AWS Agentic Catalyst Accelerator POV program.
